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Promotion for Professional Services Providers requires a different approach than for other types of business people. Here's why:

* People buy professional services based on reputation Cheap M.J. Stewart Jersey , credibility and knowledge

* Advertising works for products, especially ones that can be described; professional services are intangible and the selling points are based on the provider of service

* Professionals must differentiate themselves by creating niches and through PR activities that create strong reputations, build credibility and showcase knowledge

Low-Cost, No Cost PR strategies you can use immediately:

* Speaking engagements

* Guest columns

* Radio Expert

* Volunteering on charity committees; member of a charity board; pro-bono work for a charity

* Award submission

* Web Site

* Special Events

* Newsletter (e-mail)

* Publicity

How to decide which PR strategies are best for you:

* What do you feel comfortable with? I have an attorney client who doesn't feel comfortable doing speaking engagements or radio shows, but likes to write. Then I have a motivational speaker client who loves to speak but hates to write Cheap Ronald Jones II Jersey , so he outsources the writing to me. I feel comfortable with writing and speaking, so I do lots of different P.R. activities to promote my business.

* What can you commit to? Newsletters, for instance, should be done on a consistent basis. Whether it's weekly, biweekly or monthly Cheap Carlton Davis Jersey , can you commit to a schedule?

* What are other professionals in your area doing? If there is already a coach offering radio expertise on the radio show you'd like to be on, that's a tough sell for you. But perhaps you could offer to write a Q&A column for your local newspaper.

Focusing on P.R. is a very effective strategy for promoting Professional Services Providers.

Margie Fisher is President of Margie Fisher Public Relations. Learn more about her Pay for Results Publicity Program? and her free biweekly PRactical P.R. newsletter at
Having four children who graduated 2 yrs apart, I have been planning secondary school or college graduation parties for upwards of a decade. The two most important waste advice I can offer is to create a budget and plan early. See how much money you have to spend on your celebration. That is critical, as your budget determines the number of guests you can have plus the venue you will use to host your party. Many families have their parties out at restaurants, in halls or another locations. These will cost extra money. With four who graduated in a 7-year span Cheap Vita Vea Jersey , we knew with his oldest that we couldn’t set a precedent that people couldn’t continue with the rest. So the idea of the “Backyard BBQ” took shape. It isn’t difficult, casual and relatively inexpensive. Together with outdoor theme allows for a more substantial guest list for your graduate. Our little ones invited their friends, fellow grads, teachers, coaches Cheap Matt Gay Jersey , and lastly, all the family. We ran our parties like an open house.


Once you have an affordable and have decided on your venue, then decide on a date and do it early. You may be competing with lots of other parties on this occasion of year and by getting yours for the calendar first you will avoid conflicts. Next select invitations. You can order them online or buy them in the stores. However to save cash, you can make them yourself on your computer. There are numerous invitation products available in office supply stores which will give you templates to make your personal. Be creative… add graduation clipart, a logo from your college or high school of your respective graduate or even inset a photo! If you do not have room in your house or are receiving it off site Cheap Anthony Nelson Jersey , ALWAYS plan a rain date. Also you should definitely have an RSVP with a date deadline and add your email along with your phone number. A ‘regrets only” RSVP system makes for tricky planning. Recently, I’ve got even seen people use online for free invitation services.


For food, your alternatives are numerous if you are hosting your graduation party in the home. You can have it catered, you may cook or our family favorite for barbeque theme is hamburgers, hotdogs and heroes. Add some salads Cheap Mike Edwards Jersey , fruit platters as well as a graduation themed dessert and you have an easy, inexpensive menu. We set up a “stadium” food booth at the grill. My husband and his buddies were grilling to acquire, with the condiments and rolls set out at the booth. You make a poster and name your community. For example, at our party for our youngest who was going to DePaul University in Chicago.. we build the “DePaul Dug Out” and decorated the table with the school colors. For our son, who was simply headed to Rutgers University Cheap Jamel Dean Jersey , we a “Knight Stand” as their school mascot will be the Scarlet Knight.

Free News Articles Home Business Free News Articles Insurance EPIC鈥檚 Rob Massa, Suzannah Gill and Rosemary Hughes to Present at the 35th Annual ISCEBS Employee Benefits Symposium EPIC鈥檚 Rob Massa, Suzannah Gill and Rosemary Hughes to Present at the 35th Annual ISCEBS Employee Benefits Symposium

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