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The human being's ability to feel is what gives him or her a perception of the world. Through the five senses (hearing, smell, sight, touch and taste) we are able to understand and sg phone list the things around us. Sensory Marketing is a marketing strategy that attempts to create a link between the product or brand and the consumer through the senses, creating sensations that fix the brand in the consumer's mind and form an emotional association.

Sensory Marketing: Tips for using in your store

There are different ways to work with Sensory Marketing, the most commonly used are related to smell and sight, which end up acting on the other senses. In restaurants, bakeries or other places related to food, the smell of food is always highlighted to make customers want to eat. In movie theaters, the smell of popcorn and the display of products always in bright and inviting display cases help with consumption. Another sense that is usually well explored is taste, through tastings offered by brands.

Sensory Marketing seeks to bring this brand's own identification to the customer. When they smell a certain smell, see a photo, or even hear a jingle, they will relate that sensation to the brand. It is also about bringing comfort to the customer, such as stores that use calmer background music so that customers can make their purchases in a relaxed manner.

It is possible to explore Sensory Marketing in e-commerce, and with creativity you can go beyond the visual sense.

Sensory Marketing in e-commerce
A good photo is what will most catch your consumer's attention. Of course, there is a standard for product photos in e-commerce, but you can add photos beyond those that display the product. Create an Instagram for your store and post photos of your products in use and share video reviews of your products. Provide context for them, so your customers will be able to create a direct relationship with your product. The Na Parede store shows photos of its wallpapers applied in environments.

Sensory Marketing Tips to use in your store - On the wallThe wallpaper is inserted in a real environment and creates a relationship of credibility with the customer.
Another important point to apply in e-commerce is in the description of the products, use the text to convey the sensations that you expect the product to bring to your customers. See the example below of the description of a product from the About Café store :

With beans from the Cerrado Mineiro region, Baggio Gran Reserva coffee combines a striking aroma with the sweetness of dark chocolate. With low acidity, it provides a pleasant and long-lasting aftertaste.”

The product description conveys sensations such as flavor and aroma, and the text tries its best to show the customer what the experience of drinking this coffee will be like. This type of description awakens the consumer's desire to buy the product. Work well with this type of description, do not use patterns in your store, try to find your differential in each point of your product.
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